This little private label is meant for the shelves of grocery specialty food shops. When wanted to give consumers all the pertinent inf up front. The Oil is from the Estepa DOP in Andalusia, Spain. The producer Oleoestepa is the largest great producer of EVOO in the world. We buy a bunch of it at a time so the price is really good and is comparable to oils $20-$30 in a .500 liter format we think it is a bargain. Pour it on everything!